Industry News

Wood for Good appoints new Campaign Director

Wood for Good has appointed Christiane Lellig as its new Campaign Director.

Wood for Good aims to increase the use of timber across all potential markets in the UK and Christiane will be be driving forward our new housing market campaign.

Based at the Building Centre in London, Christiane [in the picture on the left] will work closely with industry bodies such as the Timber Trade Federation, British Woodworking Federation, Forestry Commission Scotland, the Structural Timber Association and with Wood for Good’s supporting business partners to promote the greater use of timber.

A German national, Christiane comes with a wealth of international experience in marketing and communications in the civil engineering and environmental sector. She has previously worked with the Swiss Federal Office for Energy promoting energy efficient building construction and with building insurers marketing better structural protection against natural hazards.

Stuart Goodall, CEO of Confor and one of the Directors of Wood for Good, said: "We are genuinely excited about Christiane coming on board. She has the skills, experience and strategic approach necessary to lead the campaign as well as the confidence to engage with all relevant partners in promoting the wonders of wood. Christiane joins us as we concentrate on the role of timber in meeting the housing challenge; the need for a million new homes by 2020, which can only realistically be achieved by embracing timber and in the development of off-site construction methods."

The Campaign kicks off with a series of four inspirational conferences across Britain and the publication of ‘The Modern Timber House’ by esteemed architect Peter Wilson covering the use of timber in a range of buildings.

Wood for Good Ltd. is jointly owned by Confor (Confederation of Forest Industries) and Swedish Wood. Its funding comes from Swedish Wood, from companies within the UK timber industry and with project support from Forestry Commission Scotland.

In the recent years the campaign has achieved considerable impact in the market place by promoting the economic, environmental and societal benefits of using timber with its ‘Wood First’ and ‘Build with Carbon’ campaigns, along with a significant programme of CPD events and supporting online resources.


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Wood for Good launches 2016 housing campaign to boost use of timber in construction

Wood for Good has developed its new housing campaign 2016, aimed to showcase how timber can help solve the UK housing crisis.

The campaign will explain how timber can address the need to deliver new, quality housing through fast build times and off-site fabrication methods.

The initiative focuses on the significant environmental benefits related to using the material in construction – with wood acting as a carbon-storage mechanism and delivering low-energy buildings.

Wood for Good housing campaign will feature a series of conferences to take place all over the UK: - The Innovative Timber House: Tuesday May 3rd, Royal College Surgeons, Edinburgh; - The Prefabricated Timber House: Tuesday 24th May, Sheffield Hallam University; - The Self-Build / Custom Build House: Tuesday 14th June, Engineers House, Clifton, Bristol; The Solid Timber House: Tuesday 28th June, High Commission Canada, London

These events will supplement the organisation’s 14 Continuing Professional Development (CPD) events on timber construction in partnership with RIBA and Exova (formerly known as BM TRADA), which will look at how to specify timber systems and how they can best be used to meet the demands of modern housebuilding.

Craig White, Chairman of Wood for Good, said: “This series of events is designed to inspire and inform current and future generations of architects, builders and householders. Timber construction is changing the face of modern building for the better. Wood for Good has been at the forefront of this agenda for many years, promoting timber’s versatility in meeting the most challenging design specifications as well as its environmental capabilities that could build a truly sustainable legacy.”

As part of its plans for the year, Wood for Good has also commissioned an illustrated book – The Modern Timber House – from Peter Wilson, architect and author, Managing Director of Timber Design Initiatives Ltd.

Further information can be found here:


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