AHEC discloses new global strategy to expand market
The American Hardwood Export Council (AHEC) has recently disclosed its four-part strategy designed to “grow the pie” in overseas markets for US hardwood exporters.
As mentioned, the plan is articulated in four bullet-points: - seek out new markets for hardwood products; - promote new uses and applications within existing markets; - continue to extoll environmental credentials; - create Networking Opportunities for US Exporters.
The US is by far the world’s largest exporter of hardwood lumber, accounting for nearly one-quarter of the American global trade. US exports have nearly doubled in the past four years with the UK being one of the largest market.
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